Jeff Corrigan: welcome to Habit Masters. I'm Jeff. I'm Sheldon. Today you're joining us for part two with Richie Norton. We're so excited about this episode. He actually goes into depth on a question for me specifically, it was kinda like my own coaching session, for the end of this episode.
he goes into a lot more details of like how this actually happens in your life and how you can take advantage of this time tipping anti time management methodology. So you're in for treat. Part two of our conversation with Richie starting now.
Richie Norton: Right. What else? Tell me things. .
Sheldon, , I can see your mind turning. He's stewing on it. He's
stewing on it.
Sheldon Mills: Ultimately if we can radically change our identity right? How we see ourselves then the behavior and actions will follow, I feel like, Right?
Yeah. I think a lot of people listen to this and it resonates, but the end of the day we're still kind of confused on what it is we really want.
Richie Norton: There you go. That's fair. That's fair. I ask questions. So especially on a podcast, there could be hundreds, thousands, hundreds of thousands over the years, or millions.
You never know listening to this thing. Millions. So right. Here you go. Millions. So, so it changes, right? For the, for the individual. That's always the case. So the reason I say this as a, I'm like preframing here. The reason I'm framing it this way, Because who doesn't say that doesn't apply to me Merick?
Stop doing that. . Are you ever gonna learn anything if you say that every time? The answer is no. So , if you, if you wanna figure out something different, ask yourself, Could this apply to me? What would that look like? Mm-hmm. , this is personalization, this is self-help. Right. And I know I'm not talking just to entrepreneurs.
This specifically applies to employees, you know, that will want to change how they work, change how they get paid, and live a lifestyle that they've always dreamed of the reason they work, Right? Hmm. So I ask questions and one of the questions is like, where do you wanna be in two years?
And this is, this is a weird question because you don't know. So you have to go like, Well, what would make you feel like you're happy? You know, what, what, what would success look like? The reason two years is because if you go like this, if you say, Where do you wanna be in 10 years? They might say some big dream.
But then you have to go as we record this, right? It's 2022. So you have to go, Come on man. Who were you in 2012? Mm-hmm. , . Come on. You don't even want that person anymore. It's over. It's done. It's done. You don't even want the dreams that kid had. You don't want that. So why are you setting goals in the future that you're not even gonna want?
Well, because you're thinking like a time manager actually. Yeah. That's how time managers think and that's why things go wrong so often. Honestly, putting things in silos and buckets instead of like going, So, so you go, Okay, well what if that thing I want now that I think will take 10 years to get, What if it could happen over the next two years and then start working backwards?
But what if that could happen the next six months? Well, Anyways, What would that look like? Like what piece of that? All of it, part of it Could I quote unquote, I hate this word, but schedule or do or become, you know what I mean? What part could I do right now? So let's just, let's just make it up like, like let's super real.
I wanna spend more time with my kids. Okay. So if you wait 10 years, your kids are outta the house. Got it. Okay. So we gotta do it right now. And then you go, what does that look like? Oh, it looks like me coaching my kids' baseball team. Okay, Well obviously you can become your kid's baseball coach right now, Like you could do that, right?
So I was using that as an example, but you can go on and on and on and I'll give you this example. Then you maybe gimme yours. I can give you more of mine. But I had somebody reach out to me, and this is before I wrote the book, is after the Power, I started something stupid, The power. I started something stupid book did so well, like it's in dozen different languages or more.
Bene Brown did a blog post about it, blew up, like went everywhere. And the sky reaches out to me saying he's an accountant, he's making 250 grand a year. And he wants more time with his kids. And I said, Okay, what are you gonna do? He says, I'm gonna quit my job. I'm not telling him to do this. This is his own, you know, plan.
I'm gonna quit my job and I'm gonna start a gym. Actually, I need two gyms. He's an accountant. He knows these things. And I go, Cool. How long is it gonna take? It's gonna take five years. I go, Well, what's your goal? I wanna live in Italy at two months outta the year with my family. It all sounds like fun, you know, I'm just thinking, you know what I mean?
Just letting him spill the beans. Yeah. But all of a sudden, this bean counter, I'm, he's getting it so wrong. I'm like, Dude, how old are your kids? Oh, 13 and 15. Oh, that was nicer to him than I am right now. But I was like, So when your kids are 18 and 20, you're gonna have time to like go to Italy with them,
That was so we get what we plan for is the problem. Yeah. You know, sometimes we don't, but sometimes we actually do. Right. Like in a, in a, in a bad way. So it's like, Look man, look, look, look. Is the gym necessary? Because like, who's gonna open it and close it at night? He said he would. He said he is a micromanager.
So he's think of all the, think of all the, the choices he already made for himself. He told himself he was gonna leave one job to have a worst job. And why would you do, why would you ever do that? And the reason it's we bring time management principles from, from corporate with us to entrepreneurship.
That's the problem. Hmm. It's a different game. Yeah. Okay. So if you want it to be, especially in the 21st century, in the 20th century, I get it was a little bit different. Today is it's totally new game. Yeah. It's, yeah, it's a new game. It's totally possible. Now it's brand new, you know? Yeah. So, so anyways then I said to him, Look, if the gym is that important, cause you love the gym, if I wrote the power, I starting something stupid.
I learned people didn't want their stupid idea, even if we made money, even if it was successful. Which was, which, which happens all the time. Yeah. They wanted what they thought would come from the success of the stupid idea. So anti time management is, let's start with the success of the idea that you wanna do and then decide what projects you're gonna make happen.
This is important.
Sheldon Mills: People don't even know their own final cause.
Richie Norton: They don't even know their final cause. Yeah. Is exactly. Yeah. So when we did that, then it's like, look man, the gym is that important. First of all, it's not now you actually have a thousand different ways you can make money to support your family and go to Italy if you want, if you want.
There's just so many different ways. But if the gym is that important, why can't it be the kind where people go in and put their card in and they leave 24 7? Nobody's there. Why can't you hire someone? Didn't wanna hire a guy, You know, Why couldn't it be online? Why couldn't it be vir? What I'm trying to say is once you realize the dream and you build the business or the way you work around it mm-hmm.
This positive constraint actually opens up way more opportunities for you to get the work done in a way that supports you rather than drains you. Every time. Every time. And you, I say every time, like definitively because it's already working that way. If you said, I am going to be at work for these many hours, and when my boss tells me to stay later, or I'm gonna pretend like I'm working longer, so it looks like I'm a hard worker.
Even though your boss executives I talk to, they say, Why is that person here longer? Are they dull? What's wrong with them? Why can't they get it done in the time they're had? Right? So like, when you start getting really into it, you go, you're already putting 80% of your time in a way that only leaves the sacrifice of your family.
Why would you leave your family on the fringe in the cold every day when you don't have to? Yeah. Yeah. That's, that's the question.
Jeff Corrigan: That's a great question, .
Sheldon Mills: You've mentioned, you've mentioned living from the dream, you know, like find the dream and live from that rather than trying to like, build up to, to achieve the dream, right? Yes. And you've just, you've said kind of that same thing like four or five times until just now I finally, I feel like I finally got it right.
Yeah.
Richie Norton: People, people people, Oh, I don't know what my dreams are. It's not the word. Dreams, I guess is, is hard to get your head around, right? But you do know, Just, just ask a diff a different question. What's the job of the job? The job of a job and all of a sudden you start realizing like, Oh, I'm going to work.
I'm getting this job so I can feed my family, make it extra thousand dollars to pay, you know, the utility bills plus this other thing like you. But that's not the dream, is it? So you keep go, you keep going. Yeah. Okay. If those things were all done and paid off or this or that, how would you be living your life?
The funny thing is we're saying this and it's like, Wow, that's crazy that you could just do what you want and then make money with, and you're like, There's no one here. Watch YouTube. Like ever. Like, we've now been doing this since 2006. , like, what are you talking about? Like every, everyone on the internet quote, everyone on the internet's doing this now in real life, most people aren't doing it this way.
That's why we're having to have this conversation. And in real life, most people are not gonna be influencers of making their money. From being a personality. In fact, there's, there's tons more money, like being behind the scenes. And even, I work with Hollywood people and I work with rockstar people. No joke.
They know that they're, sadly, they know they're puppets for a billionaire. They know that. Like, so, like, you gotta like, like realize at some point, what's the life you want? Mm-hmm. . And you live that. I can't live the life I want. And you go, then let's get really specific, what would it look like? And you can dream and you can make it happen.
The problem is you and I are, are talking in on principles. You know what I mean? Mm-hmm. and, and that's what we have to do. It's very important so people can apply it to their own life. But you know, if you wanna get super granular and you like really dig down, you start realizing that those four things, your personal goal, your professional goal, your people goals, you start realizing that play, like the things that make you feel alive again.
Mm-hmm. . Dude, when my kids were younger, I would walk around the park, on my cell phone while they're playing. And I thought I was being a good dad. But you know what? It was way more fun and important for them when I put my phone down and jumped on the trampoline with them for five minutes.
Mm-hmm. . Right? So the idea is like, prioritize your attention. When you start prioritizing attention, you realize that your life is lived by what you're paying attention to. Yeah. Now, the people around you don't know your past or are not thinking about your past even including your spouse. Even though your spouse knows your past better than anyone else possibly.
Right. They're, you're not constantly looking at your spouse thinking about their past. Yeah. But we, we are every day showing up trying to avoid certain traumas. That's why we live the way we live today. We're avoiding certain pains and our people in front of us do not see our future. You don't, you're not always thinking about someone else's future.
You're just not. So the way we show up in the world is the way people think we are. Yeah. Everyone's going around that way, but, but ironically, we ourselves don't think of ourselves that way. And this isn't right or wrong, the way we walk around in our own heads. Yeah. So that means you, when you decide what you want, again, I use the word want on purpose.
I'm not saying what you're good at on purpose. Okay? Because I'm not good at building houses. I would hire an architect and a general contractor. Actually, I have a company. We, we make over a hundred different products at any given time, including tiny houses. I hire people to do that. , right? . And you go, it is a wake up call when you suddenly realize, oh, I'm the one that's been hired to do the work that no one else wants to do.
Okay. So then you have a choice. Do I continue doing this or not? And if you do wanna continue doing it, how do I have the life I really wanna live, be integral and not separate from my timeline? Because dreams live at the end of a timeline off the charts. Why? If, again, if you, if you bake a cake without sugar, you can't expect to be sweet if you don't put your values in from the beginning, how in the world can you say 40 years later that you, you lived a life on value?
You cannot, You can't say that. You have to say you lived a life on value from values. If you lived them from the start or in the middle, somewhere in there, the sweetness has to be. Yeah, it has to, and you, you're actually better at it, and you get more at it later as it grows with you, as the cake rises, so to speak.
Jeff Corrigan: I bet. No, I love it.
Sheldon Mills: You said, something, your life is lit by what you pay attention to, right? Mm-hmm. is a litmus test for, for how you've lived your life up to this moment. But then, you know, well, whatever you decide, it is your dream. You wanna live like whatever you pay attention to from this point on your phone or your child, right?
Yeah. That, that's the life you're gonna live. Yes. Yes. And you know, like the, the toggle between where you wanna be and where you are, and also to toggle between this conversation of, Oh my gosh, my mind has been agitated, , and now I'm open. I'm actually seeing a world I've never seen before that I don't know how to get.
That's sort of the purpose of this conversation. Yeah. There's not a resolution here until you've lived it.
Jeff Corrigan: Well, it's funny cuz I was getting to the point in your book where I was feeling that way. I was like, these are all great, now what do I like? I I'm not grasping it. And then it's, it's really coming to realization for me that that's the point is to open up the door Right.
Or open the windows to a whole new world of, of possibility. Yeah. And that's what probably makes you a great coach, honestly, is like the, the book is written as if it's like being coached. Cause I'm like, it is written. Where's the answer, Richie? Where's the answer? And then
Richie Norton: you're like, it's, it's written like being coach.
It's written by being coached and after every chapter there's specific, you saw Right. Specific activities. Yeah. That help people do it. So when someone does it, it doesn't have to be in order. It's kind of evergreen. You can pick and choose where you want to go, where you wanna start, but it's a toolbox.
So, so when someone actually does it as they're reading it, like things changed, I'll make this super real. So someone will call me. Or reach out or whatever, whatever the situation is, and they'll say, This is before we've worked together. This is this classic new entre, classic new entrepreneur and, and old ones too, by the way.
They'll go, I've been working on this thing for a year. I haven't made any money. You know? Wow. It's so depressing, right? You go, there's only one question to ask. There's only one honest question to ask. And the honest question is, when's the last time you asked someone to pay you? And that's when the conversation ends, , because they never ask anyone to pay them.
And then you go, So hold on, hold on now, Now let's get happy again. If you think that work means money, you haven't worked a day in your life, have you? you haven't. I don't think work means money. I think work is work by itself. But if you equate work with money, you have to do sales activities. My friend.
So what does it take to make a sale? Is a phone call, is it on the internet somehow? Is it you're swiping a card or are they tapping your card when you're in like some parking lot? You know what I mean? And on that little device, like, you know, you go, you go on, on and on. Once you start realizing, if someone's saying, Oh, I haven't made money, you go, Oh, we're not talking about work.
Are we? We're talking about sales activities. Once you realize you gotta work with 10 people to get one to buy and you start, you know, I don't, It depends on the business, then it changes cuz you're off the hook. It's not that the business didn't work, people didn't like it. So you never asked someone to pay you.
Mm-hmm. . Yeah. Well I thought they'd start beating down my door. It's not the way it works, man. , you know, is not the way it works. And then you go, Oh, so you're telling me if I start asking people to like pay me, And then you start doing that more and more and more, then these things will happen.
Like, Yeah. And so like guys, like let's say exact same thing with anti time management, like. If you're saying, I haven't done this thing yet, you literally haven't tried because it works a hundred percent of the time, how could it not work? I want to go to the beach with my family. You go to the beach with your family, and work still gets done.
It is impossible not to work. And then, if there's hard things between the work and the, and the thing you're doing, you gotta iron that out. But it works a hundred percent of the time because a hundred percent of the time it's working. You are actually doing it always. Like, how could it not work?
Like, Oh, I'm so busy, I'm, I have this service, I have this calling, I have this thing. First of all, you chose that. Second of all, I get it. I get it, I get it. Third of all, go to Disneyland for two weeks you're gonna come back and nothing's going to have gone wrong. . So, when I started realizing I could set the standard, even at a workplace, I might might be employing me or somebody else, and you come in and say, I don't work these days.
I do work these days. Does that work for you? This or that? You find the one you want. It's just, it's when you bend your own values that you start grabbing problems.
Jeff Corrigan: Hmm. That's a really great way of looking at it. Very clear. Yeah. . Yes. No, I love it. And that's, it's making me ask all these questions. I mean, and I was like, Man, he's a master.
Because here I am, I have been digging in and trying to like, figure out how does this apply to me, like you just said, right? . So where do you
Richie Norton: wanna be? Where do you wanna be in two
Jeff Corrigan: years? Where do I wanna be in two years? I wow. I have lots of things I want to do, but I really if I'm working from final cause now being a student of your book here is, well, I wanna spend at least a month every year.
Vacationing with my family. Right? Like I, like you said, like I, I feel like I spend time with my family, but I want it to be pure undistracted time with my family
Richie Norton: that's perfect. I'm gonna, I'm gonna stop cause I know we can go forever. We can make it go real coaching session that go for 10 years.
And I don't wanna put you on the spot when we're recording for millions of people, but but I , I sort of did wanna do that, but, but I'll tell you now, everyone else who, who heard his answer, you answered your own question. The other questions that would follow up would go something like this, you don't have to answer, but just think about it.
It would be what has stopped, what has stopped you from doing that already? Don't answer, because whatever has stopped you from doing already will continue to stop you moving forward. It, it just will, That's been your problem the whole time. So, you know, well what if, what if I could just do it? And that wasn't a problem anymore.
What would you do? I would just, I would just do this thing. Mm-hmm. , right? So, so clear your calendar for July. And watch. It just sounds weird, but you just set the first domino down and now all the other dominoes can be set up so you can knock one domino down and the rest fall. You will, you will go on this month long trip and everything will get handled before you go.
Cause you're gonna work more efficiently. You're gonna set up things in place so that when you're not quote available, things will be handled. And by the end of this trip, you'll have a robust, scalable business that you never would've had ever before. Not only you have more fun and more satisfaction and sure some things might go wrong and you're gonna fix it, but you will become way more productive by taking this month off if you do it this way.
Then had you told yourself, I need to put all these things in place so I can take a month off. Life doesn't work that way. They ha, life happens. Dreams happen on, on deadlines. Hmm. Think about it. We would not have been on this podcast. We hadn't set the time for this. And I wouldn't have set a time, you know, super early cuz it would've been early my time.
You know what I mean? So I said it for the time we said it. Cause that's a good time for Hawaii time. So when you're working with other people dynamically, other entrepreneurs, other solopreneurs, you're actually working with other owners, people that care, that want to get, get it done, that we're gonna pick up the pieces.
I don't know your situation or your job or all, all I think you're doing, so I don't get it. But I do know that if you were to say, I'm going to take this month off, you would now a responsible person will now find ways to get all the work done,
Sheldon Mills: still pay the bills, still make sure the launch happened. All the above. Yeah.
Richie Norton: And let's say worst case scenario, it doesn't work out, let's just say it doesn't work out well. Now you finally identified what's working and what's not working inside your own business. Mm-hmm. for the first time ever actually. Yeah. This stuff works, man.
Jeff Corrigan: It's magical.
Richie Norton: It works like magic. It really is. .
Jeff Corrigan: I was just gonna say magical. That's the word that Ka was like, it really is, feels like magic. But I, I can see, I can see how it works, right? Yeah. I mean, yeah, it works. And, and now I'm gonna make it work.
I'm gonna make it work.
Richie Norton: And you, you are. And that, I mean, that's just one example of like a million that you could use, you know?
Yeah. I like the word magic. But you know, like lemme say it this way. Time tippers, treat time the way Marie Condo treats closets and clothes and, and other things. Like, it's the ma you know, it's hiding up like . Yeah. We, we, we treat it with care. We treat it with this, like, to bring it full circle, like be super real.
Like who cares what you do at work? It's important and you love it, but like when you lose people and people get sick and your parents get unhealthy, Pass away. Who cares? You better. Your, family deserves that month, bro. Yeah. Are you kidding me? And your work can take the hit, but it's not going to, it's gonna grow.
This is, this is, I, I mean it that much. I mean it that much.
Jeff Corrigan: Yeah. , that's a great, that's a great new That's a, it is a perspective I've been looking for, Right. It's a perspective I've been trying to grow, but without truly grasping the new mindset, it's like, okay, I've been trying to do it the old way and results.
Right.
Richie Norton: One more way to think about it. You know, like the hamster wheel. Yeah. Anti time management is a way for the wheel to, if you're the hamster anti time, manage a way for you to, to exit the hams reel, but keep it bidding. That's what this is.
Jeff Corrigan: I love it. Sheldon, anything else you wanna ask before
Sheldon Mills: we, we've taken off.
We're telling Promise.
Richie Norton: I love you guys. That was so real and fun. You guys are awesome.
Jeff Corrigan: I'm like, this is amazing. No, thank you so much, Rich. Like we, I've been loving the book I really have and all the stuff that I've said.
Thank you. Oh, you guys are awesome. A lot of growth.
Richie Norton: I have a ton of respect for you guys too.
And this has been a really good conversation, so thank you so much.
Sheldon Mills: My last thing is, is there anything we can do for you? I mean, yeah
Richie Norton: I mean keep, keep doing what you're doing. Ha, I'd love, I'd love to hear you. You messed me later. How, you know, trying these principles, how it worked out, you know what I mean?
And maybe we can do a follow up. But anyone who wants to learn more or get really like, really specific on these things that I talk about, of course, it's anti time management, it's at barnes and noble and Amazon. If you go to richie norton.com/time, richie norton.com/time, there I have. Just a whole like set of worksheets and tools and videos and emails that like take you step by step to implement these things.
So you don't have to think about it as philosophically as I've been talking about it, but you can make it very specific to what you're trying to do. Okay.
Excellent.
Sheldon Mills: Done. Actually we did that. I, I went to richard nor.com/time. Oh good. Started this before the show even. Cause I was like listening to your book,
I gotta do this. Yeah, it good stuff. Yeah. This is awesome. Thank you so much, Richie. It's been a pleasure. Absolutely pleasure. Love
you guys. Love you guys love so much. That was really fun. Thank you. Thank you. Thank you .
Richie Norton: Thank you. Yes. I'm gonna go walk my dog on the beach now.
Jeff Corrigan: sounds like a great option
Sheldon Mills: That is a dream I think I have to start living
Jeff Corrigan: Thank you so much for listening. Thank you to Richie again for joining us. I guess he had only joined us once, but this is a two parter. So yeah, thank you guys for joining us again, and we really appreciated Richie and all of his insight and honestly, my own personal coaching session right there. As you guys heard, , you know, one of my goals is to start taking a month long vacation with my family every year.
Instead of making it a future goal, I'm just gonna start booking it and make it happen. Just
Sheldon: book it now. Schedule then, and thank you guys for listening cause we're growing this and it's from you guys. So please, if you like this, share it, subscribe and write a review. We love the reviews go start living your dreams now.
Do it. Do it now. Don't.
Jeff Corrigan: It's time to start living your best life.
